86% of consumers remember brands from outdoor ads better than other media
69% of consumers have made a purchase triggered by OOH advertising
Digital OOH delivers 63% more subconscious brain impact than classic ads
A DOOH led to a 700% increase in store foot traffic during Dubai Shopping Festival
Every $1 spent on OOH generates an average of $6 in revenue
OOH advertising drives a 41% lift in brand esteem and a 32% lift in brand fame
Digital billboards drive 5.8x more engagement and recall
78% of adults took action with their mobile device after seeing an OOH ad within the past 60 days
What Research Says About Billboard Advertising